Outbound Tips of the Week: Mastering Cold Outreach

The Ultimate Guide to Effective Cold Outbound

Over the weekend, someone asked us, “What’s the most important thing when doing cold outbound?”

Well, we couldn’t narrow it down to just one—so here are our top 3 (and a half) tips to level up your outbound game. Got anything to add? Drop it in the comments!

1️⃣ Remember: You’re Reaching Out to a Human

Most people have great personalities, but when it comes to writing sales emails, they suddenly sound like an old English professor. Ditch the buzzwords. Keep it simple, clear, and natural—like you’re emailing your mum (or a friend). The more human you sound, the better your chances of engagement.

2️⃣ Acknowledge That You’re Interrupting Them

Cold outreach is, by nature, an interruption. Make it worth their time. Be thoughtful, do your research, and offer something valuable—whether it’s insight, curiosity, or a fresh perspective. And don’t ignore the elephant in the room; acknowledge that you’re dropping into their inbox unexpectedly.

3️⃣ Personalisation and Relevance Win Every Time

If you’re still sending the same templated email to multiple people, it’s time to stop. The only company we’ve ever seen succeed with templated outreach sold monopoly software into a highly niche market where every prospect had a pressing, government-mandated compliance issue. Even then, we believe personalised outreach would’ve performed even better.

➕ 3.5: Enjoy the Process

If you truly believe you can help someone, don’t stress if they don’t see it yet—or if you’re wrong. Approach outbound with curiosity and a problem-solving mindset, rather than a transactional one.

What’s Next? More Tactical Insights Coming Soon

These are just the conceptual fundamentals. But we’ve got more specific, data-backed insights on email subject lines, timing, sequencing, message length, greetings, triggers, and value propositions—stay tuned over the next month as we dive deeper!

Lachlan McBride White